Community Impact
Public Safety Campaign
A video on preventing alcohol overservice for the Utah Department of Alcoholic Beverage Services (DABS) funded by a grant from the National Alcohol Beverage Control Association (NABCA).
My Role
Led creative and operational execution as Campaign Strategist and Program Lead, guiding cross-functional teams from concept through delivery.
Facilitated stakeholder collaboration across government, industry, and media partners.
Edited the video script and directed visual design for public-facing assets.
Managed timelines, deliverables, and alignment across internal and external teams.
Strategic Relevance
This project demonstrates my ability to:
Simplify complex public safety issues into clear, actionable messaging.
Build trust across diverse audiences, from internal teams to frontline staff and community stakeholders.
Lead cross-functional initiatives that blend strategy, empathy, and execution.
Deliver scalable content that drives behavior change and reinforces agency credibility.
Impact & Results
Launched in June 2025 to over 1,800 licensed establishments across Utah.
Received positive media coverage, including features by KSLTV and Cache Valley Daily.
Positioned the agency as a trusted partner, increasing awareness and engagement. Learn more here.
Designed to reduce violations and DUI incidents through proactive education and industry-wide collaboration.
View an excerpt from “Let’s Work Together to Prevent Alcohol Overservice” below:
