Mission Awareness
Digital Marketing Campaign
A month-long campaign utilizing social media outreach and email marketing to promote awareness and raise funds.
My Role
Developed a multi-channel campaign as Campaign Director and Visual Design Lead.
Secured sponsorship and managed donor relations.
Designed and posted social media graphics.
Wrote and sent email updates.
Monitored performance metrics.
Strategic Relevance
This project showcases my ability to:
Lead end-to-end campaign strategy, from concept through execution across digital platforms.
Craft emotionally resonant messaging and visuals that drive engagement and donor action.
Coordinate projects from planning to execution, managing timelines and resources.
Design branded content for social media, email, and fundraising platforms with hands-on execution.
Impact & Results
· Raised $4,000 total (including the match).
· Increased our social media following by 20%.
· Achieved goals for email open rate (25%) and click-through rate (4%).
· Strengthened community visibility and supporter loyalty.
View a sampling of the social media assets used in the campaign below:
