Website Strategy
Personal Brand Project
A self-directed website project that translates metaphor-driven messaging into a clear, strategic digital presence to support a career change and showcase key projects.
My Role
Led all aspects of site development, from concept to launch, as Site Architect and Messaging Lead.
Built the site from scratch using Squarespace with no external assistance, drawing on my experience with WordPress to learn the platform’s functionality.
Developed content architecture, wrote all copy, and designed visual elements to reflect brand clarity and warmth.
Iterated hero messaging across pages to align my brand metaphor to business impact and personal values.
Integrated portfolio samples and FAQ storytelling to reinforce credibility, creativity, and strategic intent.
Strategic Relevance
This project showcases my ability to:
Implement abstract brand concepts into audience-centered digital experiences.
Apply editorial precision and visual storytelling to build trust and engagement.
Learn and implement new tools quickly to meet strategic goals.
Balance clarity, care, and creativity in messaging across formats.
Impact & Results
Launched in November 2025 as a living portfolio and strategic anchor for professional storytelling.
Demonstrates initiative, adaptability, and full-spectrum content development skills.
Serves as a foundation for networking, applications, and future consulting opportunities.
Reinforces personal brand through cohesive voice, intentional design, and metaphor-driven messaging.
